The Olivetti Idiom (1952-1979) exhibition curated by Caterina Toschi and produced by Ellyn Toscano, New York University Florence, opened on March 14, 2018  at 6:00 p.m. at Villa Sassetti, Florence.

The opening was preceded by a rountable discussion at 4:30 p.m. on Olivetti’s visual culture, experimental identity and corporate image between the 1950s and 1980s, and its legacy.

Caterina Toschi’s The Olivetti Idiom (1952-1979), published by Quodlibet both in Italian and English editions, will be presented at the opening. The exhibition will remain on display until May 5, 2018.

The exhibition seeks to reconstruct through photographs and documents the history of the Olivetti image from 1952 to 1979, examining three places where Olivetti products were displayed (exhibitions, stores and the school), in which narrative forms – oral, written, and visual – of the Olivetti identity were progressively developed.

Curated by Caterina Toschi and produced by Ellyn Toscano for New York University. Installation by Cosimo Vardaro. The exhibition has been made possible thanks to the contribution of the archival materials held by the Associazione Archivio Storico Olivetti (AASO) in Ivrea.