by Kirk J. Nahra, Arianna Evers, Ali A. Jessani, and Roma Gujarathi
From left to right: Kirk J. Nahra, Arianna Evers, Ali A. Jessani, and Roma Gujarathi (Photos courtesy of Wilmer Cutler Pickering Hale and Dorr LLP)
On May 1, the Federal Trade Commission (FTC) released a blog post cautioning companies about the use of generative AI tools to change consumer behavior. Generative AI is a subset of AI that can generate new text, images, and other media based on patterns learned from existing data. The machine-generated content often feels authentic and realistic and is convincingly similar to that of a real human.