by Erez Liebermann, Jim Pastore, Christopher S. Ford, Michael Bloom, Mengyi Xu, Achutha Raman, and Michelle Shen

Top left to right: Erez Liebermann, Jim Pastore, Christopher S. Ford, Michael Bloom.
Bottom left to right: Mengyi Xu, Achuta Raman and Michelle Shen. (Photos courtesy of the authors.)
Introduction
On December 20, 2024, the Federal Trade Commission (the “FTC”) finalized a consent agreement (“Consent Order”) with Marriott International, Inc. and its subsidiary Starwood Hotels & Resorts Worldwide LLC (collectively, “Marriott”) to settle allegations that Marriott failed to implement reasonable data security measures, resulting in three large data breaches from 2014 to 2020 and affecting more than 344 million customers worldwide. With obligations extending 20 years, the Consent Order requires Marriott to, among other remedial steps, implement a comprehensive information security program (“ISP”) with prescribed security measures, the effectiveness of which will be subject to a third-party independent biennial assessment. Key elements of the required ISP include multi-factor authentication (“MFA”), encryption, asset inventory, written documentation, and vulnerability and patch management. The final Consent Order is materially identical to the proposal announced on October 9, 2024.