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From left to right: Nancy Libin, John D. Seiver, and Jevan Hutson. (Photos courtesy of Davis Wright Tremaine LLP)
Minnesota is the 18th state to enact a consumer data privacy law.
On May 25, 2024, Minnesota Governor Tim Walz signed the Minnesota Consumer Data Privacy Act (the “Act”), which takes effect on July 31, 2025, for most controllers and on July 31, 2029, for certain postsecondary educational institutions. Minnesota is the 18th state to enact a comprehensive consumer data privacy law.
The Act adopts the same framework as most other state privacy laws but includes several novel provisions, including broader rights for Minnesota residents who are subject to profiling in furtherance of decisions that produce legal or similarly significant effects.
We highlight key aspects of the Act below.