For several months in 2020, news reports and articles began with a recitation of the names of black men and women killed by police violence. We engaged daily in a national discourse about systemic racism, and many business leaders joined the discussion. No longer reticent on this topic, corporate executives issued statements that pledged a commitment to antiracism work. Companies sent letters to consumers, employees and the general public. All of the statements mentioned injustice, racism or bias. Business leaders seemed to have moved beyond cosmetic rhetorical flourishes that focused solely on diversity, access and inclusion. This was a seismic and potentially powerful shift in corporate discourse relating to race. The promise of elevating the discourse on race was ripe with possibility.