by Alysa Z. Hutnik and Alexander I. Schneider
Alysa Z. Hutnik and Alexander I. Schneider (Photos courtesy of Kelley Drye & Warren LLP)
The year ahead promises to be busy on the state privacy front. States are continuing to fill the gap at the federal level by implementing comprehensive state laws that guarantee consumer privacy rights and regulate data sales, targeted advertising, and sensitive data.
Now, more states than ever are jumping on the bandwagon with comprehensive privacy laws on the books in more than 25 percent of U.S. states and new legislative efforts underway in many other states. In 2024, new laws in Florida, Tennessee, Texas, and Oregon will take effect, joining laws already in effect in California, Colorado, Connecticut, Utah, and Virginia. Laws focused on consumer health data take effect in Washington and Nevada in March as well.