Artificial intelligence (AI) is becoming part of the core business operations at many companies. This widespread adoption of AI has led to a proliferation of corporate “ethical AI” principles and programs, as companies seek to ensure that they are using AI fairly and responsibly, and in a manner consistent with the growing expectations of customers, employees, investors, regulators, and the public.

But ethical AI programs at many companies are struggling. Recent reports of AI ethics leaders being fired, resigning, or bringing whistleblower claims illustrate the friction that is common between ethical AI teams and executives who are trying to gain efficiencies and competitive advantages through the adoption of AI.