I thought this film had a comical spin to a very serious topic which made it very easy to understand and digest. Jeb is your typical white American male living a mundane life with his expecting wife in Colorado. He then chooses to make a radical approach in one aspect of his life- pertaining to building sustainable habits. I think the use of this ‘Jeb’ character makes for a palpable and relatable story. Therefore, making it easier for the viewer to place him/herself into Jeb’s shoes and adjust their life accordingly. Throughout the plot, I realized how minimal the choices were and how impactful they are. I think today most people are aware of not using plastic bottles, bringing your own bags to the grocery store, and simple conservation tasks. But I often catch myself falling right back into these traps and I end up buying a plastic water bottle or accept a plastic bag from the grocery store. I would say the next step in the process of eliminating waste and minimizing my carbon footprint is to hold myself accountable.
I also really enjoyed how by the end of the film Jeb’s wife was giving birth and it depicted the life cycle in parallel with the product life cycle.
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