Stern professor Andrea Bonezzi and Boston University professors Chiara Longoni and Carey K. Morewedge’s recent study determined that patients trust human physicians more than healthcare provided by medical AI. In their report, titled “Resistance to Medical Artificial Intelligence,” Bonezzi, Longoni, and Morewedge explain that the main concern driving patients’ resistance to medical AI is “uniqueness neglect, a concern that AI providers are less able than human providers to account for consumers’ unique characteristics and circumstances.”
Through nine studies, Bonezzi, et. al. concluded that patients are less likely to utilize healthcare and trust results if it is coming from AI. Bonezzi said that fear of uniqueness neglect can be reduced by “enhancing the perceived personalization of care delivered by medical AI, and enlisting physicians to verify and endorse the recommendations of AI providers.”