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第一章 阿里巴巴在中国击败电子港湾

Chapter 1 Alibaba’s Defeat of eBay in China

• • 第一节 eBay 打入中国市场
    Section 1 eBay Breaks into the Chinese Market

• • 第二节 淘宝网的建立与 eBay 的封杀策略
    Section 2 Taobao’s Emergence and eBay’s Block-out Strategy

• • 第三节 eBay 与淘宝的对决：收费与不收费
    Section 3 The Showdown between eBay and Taobao: Fee-based vs. Feeless

• • 第四节 支付宝与网购诚信问题的解决
    Section 4 Alipay as a Solution to Online Purchase Integrity

• • 扩充阅读 Supplementary Reading
    阿里巴巴在美国纽交所上市 Alibaba’s Historic IPO on the NYSE

第二章 互联网金融对中国商业银行的冲击

Chapter 2 The Impact of Internet Finance on Chinese Commercial Banking

• • 第一节 互联网金融为何会对传统银行构成挑战？
    Section 1 Why Does Internet Finance Pose a Challenge to Traditional Banking Systems?

• • 第二节 商业银行如何应对互联网金融的挑战？
    Section 2 How Shall Commercial Banks Deal with the Challenges Posed by Internet Finance?

• • 第三节 互联网金融与商业银行何以实现融合与共赢？
    Section 3 How Can Internet Finance and Commercial Banks Integrate to Achieve a Win-win Situation?

• • 扩充阅读 Supplementary Reading
    余额宝的收益来源与风险 The Sources of Yu’ebao’s Earnings and Risks