“Say Bismillah and dive right in.”

Ishqr.com, formerly known as HipsterShaadi.com, is a matchmaking website for ‘hipster Muslims’. Created by Muslim-Americans, the website aims to bridge the gap between dating cultures of Muslim parents and those of their Muslim-American children. Specifically, it tries to provide a window for Muslim-Americans who want to find a Muslim partner with more ‘hip’ attributes. Some of the website users are doctors, artists, and other Muslim professionals. While it does seem to be quite popular, again we see it operating within the paradigms of east-west.