Tag Archives: sirgutz

Adam’s Extra Credit Posts

Infrastructure of Labor:

Going into the Infrastructure of Labor panel, I thought the material presented would be more relevant to media studies and possibly would explore media infrastructures such as how data is transferred from point to point. Sadly, the panelists didn’t address media infrastructures at all and presented their own studies that were focused on certain types of infrastructure and the humans, or laborers if you would, that these certain infrastructures impact.

First off, the way in which the panelists presented their research and findings was incredibly bland. Most of the information was read off by the panelists in a manner that was hard to follow and did not seize the attention of the audience. I think this could be attributed to the fact that most of the panelists did not utilize their presentation slides effectively. For example, as Rosalind Fredericks rattled off her research on the waste-disposal infrastructure in Senegal, her slides did not highlight the key points or main takeaways from the information she was presenting; the majority of her slides contained photos, specifically that of the union garbage disposal workers of Dakar. Kafui Attoh, Assistant Professor of Urban Studies at The Murphy Institute of CUNY, introduced his topic of research with the following video.

Not only was the video successful at captivating my attention because of the performance that the bus driver puts on for the court in the video, it also was very informative about the current challenges and poor treatment transportation workers face today. Right away, I knew exactly what Attoh was about to present to the audience because he provided context for his research. Although his research wasn’t necessarily media-related, I found it very provoking, as I had not realized, up until the point of his presentation, how unfairly transportation workers are treated today. For example, the fact that bus drivers are deterred to take rest room breaks due to the impact taking a short break could have on their bus schedule is completely ridiculous. I firmly believe that it is a natural right for a human to be able to go to the bathroom when he or she pleases, but moreover, not going to the bathroom causes discomfort so more likely than not said worker is not going to be able to complete their job to the best of their ability if they are not feeling bad.

Another presentation that I found interesting and most relevant to our course was Catherine Fennel. Fennel described the present drawbacks with how houses, specifically houses in the city of Detroit, are demolished. One interesting fact that Fennel put forward is that almost half of all landfills are composed of housing construction material. The most terrifying aspect of the aforementioned fact is that a majority of housing material contains lead paint. Therefore, these landfills are extremely toxic and furthermore, the demolition of lead painted uninhabited houses in Detroit causes the uplift of mass amounts of toxic lead dust into the air. This phenomena connects back to the article “The Geology of Media,” which states, “the heavy concentration of toxins that will last much longer than the businesses and remind of the geological afterglow of the digital hype, the residue of the tech companies use of chemicals in the manufacturing of our devices.” (Parikka, “The Geology of Media). Just like the businesses that Parikka references in her article, the “the heavy concentration of toxins” and the effects of these toxins will last for much longer than the Detroit houses that were manufactured with the use of these toxins. For instance, Fennel asserted that recently a correlation has been found between lead poisoning and the poor educational performance of children who live in poor areas. This correlation exemplifies the possible long-term effects of unregulated infrastructure.

All in all, the panel was not phenomenal but it still provided me with a better understanding of state of different types of infrastructures across the world and how humans are impacted by said infrastructures; a topic which I was not well versed in before.

Sirgutz:

 Despite many efforts to sit down and interview Brian Sirgutz, I was unable to meet with the current Senior Vice President of Social Impact and Social Innovation at the Huffington Post, which is definitely a bummer considering his past work as an artist manager early on in his college years. The fact that Sirgutz worked with Grammy-Award winning American industrial rock band Nine Inch Nails when he was around my age is of acute interest to me because earlier this semester I started a multi-faceted talent management agency that represents various musical acts. Therefore, I felt that I could learn a lot about the music industry from him and that he could possibly provide guidance of some sort for me.  Everything happens for a reason though, and needless to say, I took a lot of way from Sirgutz’s Dean Table at Gallatin. 

One of the main takeaways from the discussion we had with Sirgutz was that you should be open to career-driving opportunities even if they don’t necessarily pertain to your ideal career path. Take for example Sirgutz’s own career path, after making a name of sorts for him in the music industry, Sirgutz found himself washed up and back in square one from the place were it all began, New York City. Once back in New York City, Sirgutz came to the conclusion that he wished to get readmitted into New York University to finish up his collegiate education he had started years prior. After months of pestering the board of admissions, Sirgutz was able to get readmitted, but despite accomplishing this feat Sirgutz set his sights on the Gallatin School of Individualized Study. He expressed upon the audience of students at the Dean’s Table how his education at Gallatin shaped the manner in which he thinks and analyzes problems and, furthermore, opened his ideas to career opportunities outside of the music industry. 

From 2004 till 2007, Sirgutz combined his love for music and his drive for social change by working for the late R&B singer Aaliyah’s estate. Sirgutz specifically designed Aaliyah’s website, with the goal of reinvigorating the late singer’s fan base to support fund-raising efforts conducted by the Aaliyah Memorial Fund. I found this very relatable because for the final project of this course I was tasked with designing a prototype web interface for Panache—a multimodal online dictionary database. Similar to Sirgutz’s website, Panache is a non-for profit company that wants to elicit global literacy change through the utilization of our website and the various term definition illustrations it offers. With that in mind, I wanted to make sure that our website was intuitive and had a user-friendly interface which would ultimately allow new and old users to navigate the illustrations effortlessly. Another similarity between Panache’s website and Sirgutz’s approach to his social impact column, is that there are no ads featured on the Panache site and its revenue is generated through grants and small donations. Considering how successful Sirgutz’s social impact column is, I felt that incorporating a similar model into the website was necessary in order to drive the authentic and genuine content featured on our website.

Going to the Dean’s Table event was overall a really informative event that gave me a lot of insight into where my intended career path could branch off into and that I should be open to new and different career opportunities because you never know where that career choice could take you and the success it could possibly generate for you down the line.

Brian Sirgutz

I thought that the Dean’s Roundtable with Brian Sirgutz about using digital content to drive social change was interesting because of his diverse background. Starting out managing bands, Sirgutz wanted to own his own record label. However, after many ups and downs, Sirgutz decided that the music industry wasn’t for him. On September 11th, 2001, Brian’s world changed forever. His apartment was near the twin towers and once the wreckage set in, he witnessed the potentiality of people and humanity as society rallied together. Setting up food stations, Brian worked to make a deeper impact in the lives of many. Brian urged society to “take off the mask, your face is glorious” and realize that humanity will be better off if everyone is true to themselves.
On 9/12 Brian realized that he wanted to help people and make a difference. Once the wreckage was cleared, Brian wondered how you continue with the story after the news cycle is over? I think this relates to our class because we are discussing how media can impact society. Therefore, media could spurn further conversation about a news item. This led him to his carrier as Senior Vice President of social impact and social innovation at the Huffington Post and AOL. Reinventing the idea of a journalist to become a citizen journalist, Brian allowed everyone to convey the urgencies of disaster. When he was in Haiti after the earthquake,  he saw a news reporter who was recording from her iPhone. This sparked an idea about having a larger team of news reporters who can cover more news. Taking in sponsors, such as Johnson & Johnson, Brian created the Huffinton Post impact section. His one condition for the sponsors was that they couldn’t advertise in the section, but can donate the space to non=profit partners and put their mission statement there. Brian realized that social issues and positive news were shared twice as much as regular news and this sparked his creation of the impact news section. When citizen journalists are blogging about a topic, the world is becoming more engaged in an issue. Even when only using the latest affordances of technology, such as the iPhone, citizen journalists can have a part in the news cycle. Brian Sirgutz revitalized the way that American’s interact with the news cycle and consequentially digital media. With his Gallatin education, Brian merged thought processes that didn’t typically belong together such as music and technology. This led to his new thinking about merging new media and the news cycle. I think that we can learn new ways of thinking from Brian and take his examples of merging new media with news forums to inspire our final projects. This idea of taking new, existing technologies to revolutionize an existing process combines two things that didn’t previously coexist, which is what we are trying to do in our final project. Brian also inspired me to not be so set on one idea or career path and let my path become malleable by society. By giving in to the ebb and flow of society, we can create new technologies and help a greater set of people.

Sirgutz Roundtable

In its simplest form, the pertinence of Brian Sirgutz’ presentation and discussion is that he’s a Gallatin graduate himself. Fortunately, the roundtable was far from bland and actually tied in very closely to the media and technology studies we are embarking on in our class. Up until the floor was opened for questions, Sirgutz recounted his own story to success, rife with “cool” anecdotes about how many notable people he had worked and lived with. The most interesting part about his personal narrative was that he had not set out to be involved in social justice as he is now, but rather the business of music. He explained how volunteering in lower Manhattan post-911 had revolutionized his vision of the world, and there he had decided he needed to something more with his life (not that he wasn’t already successful).

Sirgutz is now the Senior Vice President of Social Impact at the Huffington Post, where he directs a series of articles that are aimed at improving the world. The business model for this wing of the Huffington Post works as such: a company (Johnson & Johnson was his example) donates money to Huffington to help fund research and development for an article, they are allowed to advertise their CSR (corporate social responsibility) programs on the web page, and subsequently their revenue from sales increases substantially (according to Sirgutz). This allows for companies to market their name, without directly marketing specific products, in a more ethical manner than usual. Sirgutz claims that Johnson & Johnson, for example, aren’t allowed to advertise their shampoos on the page with the article about children and mothers that they sponsored. While this may be just me being critical, I believe that there is no need for corporate sponsorship for this wing of the publication and that this sort of funding, regardless of the lack of ads that Sirgutz promotes, has an inevitable bias. This merging of corporate interest and news distribution should be avoided at all costs, especially in a relatively new, prolific, and profitable publication such as the Huffington Post. The social impact articles should be promoting companies that will do greater good without an economic incentive. However, I must say I wholeheartedly applaud Mr. Sirgutz; he’s found a way to integrate these noble concepts into the current system without upsetting it to the point where the social impact section would be shunned. And he certainly is “doing well, while doing (some, unquantifiable) good.”

Brian Sirgutz

A lot can be said about Sirgutz’s experiences as a band manager and his struggle to find himself in Gallatin, but what is the most interesting, especially for this class, is his role as a driver of social impact through media. Even before his role as Senior Vice President of Social Impact at the Huffington Post, he was a founding member of the company called Causecast. This company enables other businesses to manage their donations, community offerings, and other philanthropic practices through Causecast. In essence, Causecast acts as a hub, mainly for nonprofit organizations, to organize the way they give back to the world. This demonstrates a direct way in which technology can help social impact. Through technology, companies are able to streamline their efforts to build on their philanthropy.

This lead to his talk on the Huffington Post. Sirgutz managed many different groups within Huffington Post in order to create the social impact columns. Sirgutz explains that his particular columns are the ones that readers will often bring up in conversations to discuss and debate rather than the top news stories that seemingly overshadow them. Although it is still hard to quantify the effects of these columns, the Huffington Post is still able to see the impact, to some extent, of the social impact column by seeing if the column gets tweeted or spreads through other means. In the middle of his explanation of what he does, Sirgutz brought up his most powerful point. He raised his iphone and said that “with this, any civilian can be a journalist”. In an age where people can readily record videos, take pictures, and tweet about events around them, bystanders are able to become part of the machine that drives social impact awareness. Much of what he said during his visit relates to our class’s study of the media, but those words stuck out to me the most. With tools like the internet, cell phones and social media at our disposal, we can all become writers, photographers, and commentators.