Hear from marketing and advertising trailblazers and learn how to focus your passion and sell your talents—and your Gallatin degree–and discover what it takes to be a 21st century Don Draper.
This lively panel discussion will be moderated by Professor Stephen Duncombe and will feature:
Mallory Blair (BA ’10)
Named to this years Forbes 30 under 30 and Business Insider’s top 50 PRs, Mallory started her own firm fresh out of Gallatin four years ago. Since cofounding Small Girls PR, the firm has become the agency of record for technology companies such as GE and Karma, as well as the promotional arm for fashion companies such as Ann Taylor. It has never used a wire, rarely writes press releases, and never sends blanket pitches, relying instead on creative story telling and out of the box partnerships with bloggers, writers and founders. You can keep in touch with her @yourpalmal.
James Del (BA ’08)
James is the Executive Director of Gawker Media’s in-house creative and events department, Studio@Gawker. As a lifelong believer in oversharing on the web, in 2008 he joined Gawker Media Group as employee #2 in Advertising Operations. From there he made the transition to sales & marketing and eventually worked his way up to Advertising Director, overseeing all of Gawker Media’s most notable advertising partnerships and creative executions. Prior to Gawker, James consulted a variety of digital marketing agencies, including Mr Youth, Mekanism, Kadium and The Intelligence Group. He graduated from NYU’s Gallatin School of Individualized Study and once dressed up as a lion on MTV’s TRL, but never mind that.
Rachel Tipograph (BA ’09)
Rachel considered herself amongst the digerati since the moment she became an eBay poweruser at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World” and Business Insider named her one of “New York Tech’s Coolest People.” After being the Global Director of Digital and Social Media at Gap, Rachel traveled the world for 100 days and is now building a media company based in NYC.
Farryn Weiner (Tisch BFA ’06, GAL ’09)
Farryn heads global social strategy for fashion brand Michael Kors Worldwide, overseeing social, editorial and digital marketing and media strategy. She led the development of the first Instagram ad ever, which ran in November. Weiner previously headed up social media, editorial content and marketing strategy for Jetsetter.com at Gilt Groupe. She’s been a panelist at SXSW, Internet Week, Social Media Week and Luxury Daily Conference, among others. Accolades include Top 10 Most Stylish Social Media Gurus in Stylecaster; 140 Most Influential Twitter Feeds of 2013 in Time; and 25 Women to Watch (Nov. 2013) in Luxury Daily.
