Nylund, Viktor. “Marketing and Advertising to Children: The Issues at Stake.”The Gaurdian. UNICEF, n.d. Web. 04 Dec. 2014.

Viktor Nylund is a senior advisor of corporate social responsibility at UNICEF. His main claim is that children are much more vulnerable to marketing campaigns and that businesses need to be conscious of this idea. He also contends that children are becoming much more independent, to the point that children are becoming their own focus group, making independent purchases and having influence on purchases in the household. He mainly focuses his attention on entrepreneurs and people in the business world. As a senior advisor at UNICEF, he has a natural bias towards protecting consumers from morally questionable business practices, regardless of profits. This helps us because it reminds us that our marketing to children has to be socially conscious, and if we behave in this

Fromm, Jeff. “The Crucial Fact Most Marketers Miss About Millennials: Big Changes for Gen Y Marketing.” Forbes. Forbes Magazine, 23 Sept. 2014. Web. 04 Dec. 2014.

Jeff Fromm is the president of FutureCast, a firm that focuses on marketing to millennials. He has five main claims: millennials are less concerned with environmentalism after becoming parents, millennial parents are more politically diverse than ever, millennials tend to have less friends when they become parents, millennials are very concerned with privacy, and millennials spend more money when they become parents. He writes to mainly business owners and advertisers marketing to millennials. While not a millennial himself, he does have three children who are millennials, which inform his bias in the field. There is a lot of fat in this article that won’t be helpful, but the main points are incredibly useful in terms of marketing to this new generation of parents.