business

Launched in April 2018, maude is an essentials brand on a mission to make intimacy better through quality, simplicity, and inclusivity. Working closely with familiar factories, each of maude’s body-safe products are made to be both easy-to-use and to elevate an everyday experience. Featured in 1000+ publications including The New York Times and Forbes, maude was voted one of CircleUp’s 25 and was heralded as “redefining the sex essentials industry for modern consumers.” Backed by investors including True, CASSIUS, RRE and Dakota Johnson, maude is on a mission to make sexual wellness better for all.

WHAT WE BELIEVE
People first, always
From communication with our customer to the internal culture of the company, we stand for people. Inclusion and integrity inform how we’re built and we look for EQ just as much as IQ.

Quality is non-negotiable
Whether developing new products or writing copy, we expect thoroughness, high standards, and the interminable curiosity to challenge the status quo, taking impactful risks along the way. See an innovative way to do something? Do it.

Simplicity creates change
Balancing form and function sums up our approach and we are guided by timeless and human-focused design. We appreciate conciseness and look for a sharp sensibility across all disciplines to push the boundaries and shape our growth.