AS IF MAGAZINE was created out of the desire to explore the visual possibilities of imagination without boundaries by celebrating individuals who have made a creative mark in the zeitgeist. AS IF delves into the minds and creative processes of the world’s most notable creative personalities—from fashion designers to today’s top artists and celebrities, our the bi-annual magazine doubles as a collector’s item, featuring award-winning photography and design, original editorials, unique profiles, and luxury shopping guides. AS IF is a work of art in itself while our website allows for more visibility and the opportunity to reach readers globally.