As mentioned in a previous blog post, both Philippe Starck and James Dyson are very different in their “design thinking”. Both take everyday products and turn it into something cool, but Starck’s designs are somewhat impractical with an artistic intention while Dyson’s designs are logically created with an intention to solve a certain problem. In terms of Rams’ 10 Principles of Good Design, I feel like Dyson checks off most, if not all, of the principles. Starck also does have good design principles in his works, but I think the one principle that throws people off is how understandable (or not) of some of his products, like Hot Berta and Alessi Lemon Squeezer.
Continue reading “Assignment 10+11 – More on Rams’ 10 Principles”