1.1 Background
Fast fashion is a phenomenon that has been booming since the past decade. There are many problems with fast fashion, one being that it is negatively affecting the environment. The fashion industry is the second largest consumer of the world’s water supply, and pollutes the ocean with microplastics. More than 5,000 gallons of water is used to make a T-shirt and jeans and cotton requires tons of water to grow. Additionally, too many clothes are thrown away due to the cheap material. This causes people to buy more clothes, resulting in overconsumption. More than 50% of fast fashion garments are disposed of within a year of being produced and an average American disposes of 70 pounds of textiles and clothes every year and producing clothes has doubled since 2000. Overconsumption leads to wastefulness, both in manufacturing the clothes and throwing away “old” clothes, resulting in negative environmental impacts.