Tiffany & Co., convened a multi-day celebration for the reopening of its New York flagship, reinvigorating the jewelry giant’s identity in modern lights and strengthening parent company LVMH’s stronghold on the luxury market.
Tiffany’s four-year, mystery million-dollar renovation concluded on Friday with an exclusive party, celebrity guest list and performances from Katy Perry and Radio City Rockettes. Ribbon cutting took place two days earlier with the brand’s global ambassador, Gal Gadot, president and CEO Anthony Ledru, and Alexandre Arnault, the 30-year old company executive vice president of product and communications.
Arnault is also the son of Bernard Arnault, chairman and CEO of LVMH, who also recently surpassed Elon Musk as the richest person in the world. All five of Bernard Arnault’s children hold executive titles at LVMH-owned companies, including Louis Vuitton, TAG Heuer and Dior. Alexandre Arnualt was appointed to his role when LVMH acquired Tiffany’s in 2020.
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