The ongoing egg crisis—coupled with USDA’s prediction that egg prices will rise by an
additional 40% or more in 2025 — is driving consumers to substitute eggs with alternatives.
Just Egg—a plant-based egg alternative by Eat Just Inc. recorded a 5x increase in sales of their
mung bean-based product in January this year as compared to the same time in 2024, What’s
more, 56% of shoppers have returned to buy more, a three-point increase from 2024.
Eat Just has taken advantage of the moment and positioned itself as a reliable alternative to eggs, emphasizing its stability against bird flu and inflationary pressures. The company’s marketing has been on point with active social media engagement that highlights the health and
environmental benefits of its product. Having endorsements from the celebrity chef José Andrés, and the non-profit, Mercy For Animals also actively helps their cause.
Egg replacers started to gain popularity in the early 2000s, driven by the rise of veganism, food allergies, and health-conscious consumers. According to a Dec 2024 report by Vancouver based Emergen Research, “the egg replacer market is expected to grow from an estimated $2.4 billion to almost double — $4.9 billion in 2033 at a CAGR of 8.2%.”
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