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Nvidia Strives in the Chinese Market: Alleged Pre-Order of Downgraded Chips and New AI Systems for EVs

March 28, 2024 by Icey Li Leave a Comment

With Nvidia CEO Jensen Huang’s visit to China, the company emphasizes its aspiration to keep its leading role in the Chinese market. After being restricted by the CHIPS Act, Nvidia allegedly opened the track to pre-order the downgraded GPU H20 in China today while developing and selling new AI systems for Chinese electric vehicles. 

Various media outlets, including Reuters, Yahoo Finance, and TVBS of Taiwan, disclosed that Nvidia has started taking pre-orders for the H20 chip, which costs approximately $12000 each and is similar to Huawei’s Ascend 910B. 

While the response from major Chinese companies to Nvidia’s downgraded H20 remains uncertain, the Chinese EV sector continues to rely on Nvidia’s cutting-edge AI systems, NVIDIA DRIVE Thor and Orin, for advancements in autonomous driving technology. 

In January, Nvidia announced that Chinese EV company Li Auto has selected its Thor system to power its next-generation EV cars, and other Chinese EV manufacturers like Great Wall Motor, ZEEKR, and Xiaomi have adopted its Orin platform. 

As evidenced by Nvidia’s Q3 results, which concluded in October 2023, a significant portion of the company’s revenue for the quarter, approximately 22.24%, was derived from China’s mainland and Hong Kong, with an additional 23.91% coming from Taiwan. This robust performance, accounting for nearly half of the company’s revenues, underscores Nvidia’s steadfast commitment to the Chinese market.

Despite the potential impact of the U.S.-China Chip War, which some analysts predict could drive down Nvidia’s Chinese shares, the company shows no signs of retreating, potentially paving the way for other domestic technology firms like Huawei.

Filed Under: Business, Semiconductor, Tech

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