Digital Communications

Description

It’s challenging to create a sense of community on a non-traditional campus. As a means to address this issue at NYU, the Digital Communications Group launched #CongratagradNYU in 2013 to build a stronger, more engaged digital and global community. #CongratagradNYU is an immersive and interactive commencement experience for all students, faculty, family, and friends, regardless of their location. Learn how we built a strategic content plan for social media around commencement, curated student content and integrated it into our content strategy, and leveraged third party platforms to build a successful campaign.

This poster was also presented at the 2016 HighEdWeb Conference in Memphis, Tennessee.

Presenters

Katie Santo, Debbi Litt