Romney's Mormonism and the "Wierdness Quotient"
Amy Levin: If it wasn’t already, presidential politicking has stooped a little low. Curiously, Barack Obama’s reelection campaign informed Politico of their strategy to re-elect the “hopeful” incumbent: to make Mitt Romney seem. . . weird. Due to his fairly low approval ratings, the Obama’s campaign strategists are betting on a victory at the expense of throwing his most likely opponent under the rug. According to writers Ben Smith and Jonathan Martin,
The onslaught would have two aspects. The first is personal: Obama’s reelection campaign will portray the public Romney as inauthentic, unprincipled and, in a word used repeatedly by Obama’s advisers in about a dozen interviews, “weird.”