Jesus, Pop Idol: Capturing the Tween Market
by Kristina Loew
There was a time when popular culture was a bastion of rebellion, a place where America’s youth could forge a new identity and give the middle finger to their parents. Not so these days, where purity rings have become fashionable, pop stars are giving regular shout-outs to Jesus and raunchiness is in remission. Could it be that the Christian right has finally infiltrated youth culture or is it just a new way to sell wholesomeness to a precarious demographic that is bringing in billions of dollars in business?
Using family values to sell family entertainment is nothing new. Everyone from Ozzie and Harriet to Britney Spears has employed them to market their products, their shows and themselves. Back in the late 1950’s Mouseketeer Annette Funicello was carefully marketed by Disney as the quintessential “girl-next-door,” someone who was chaste and defined the morals of the time. Even Elvis and Aretha Franklin rose up through the ranks of popular music singing gospel. Continue Reading →