Updating Left Behind
Tim LaHaye and Jerry B. Jenkins’ bestselling series, Left Behind, is getting book cover and content updates that “imagine how the network news would cover the end times.” Says Cheryl Kerwin, Tyndale senior marketing manager:
“We had begun this redesign process before the earthquakes and uprising in the Middle East this year. Events such as these tend to fuel interest in Bible prophecy, and we’re seeing that in our sales of Left Behind.”