James Curcio at Modern Mythology on Kony2012 and “virality”:

You see, for something to become “viral” it has to be entirely ubiquitous, which essentially means that it must be stripped of all nuance and worthwhile content. This is an issue facing all propogandists who have any ethics at all. It must act on a common emotion, a simple emotion that is shared by many people. It must have the pretense of a genuine expression….