Social media often calls on us for action, sometimes it’s for prayers, sometimes it’s to boycott, and other times its to support a cause. When I analyzed the #PrayFor movements, I concluded that raising awareness is great, but does little to further a cause when we stop after solely hitting the retweet button and move on.

In a little over a month from now just after our great annual tradition of stuffing our faces with turkey, we will be asked to shop small for #SmallBusinessSaturday. Ironically this “shopping holiday” is an idea created by multibillion-dollar credit card issuer American Express, but I believe in the root cause and without their support and advertising budget, the true small business may not have been able to create, organize, and implement something of this nature. Read more →