Everyone has a story, but not everyone has the skills to tell theirs. CALA’s new Certificate in Multimedia and Podcasting aims to provide an introduction to the necessary skills, both creative and technical, to expand students’ view of the many career paths available to them working as independent content creators, freelancers, or in-house experts.
As we become more globally connected, more people have the opportunity to tell stories through digital and social media. According to the U.S. Bureau of Labor, demand for people with expertise in media and communication is increasing, and employment occupations are projected to grow 14% from 2020 to 2030, faster than the average for all occupations. Job opportunities range from the creative aspects of storytelling, the technical aspects of post-production, to the more business-oriented aspects of the industry.
The certificate prepares students to produce, edit, and post compelling human stories using a range of visual and audio digital content that can be applied across professions. “Students will walk away with a good handle on the editorial process and how to properly get their ideas out and into the world,” says Jeanne Lucar, instructor for the Post-Production Overview course. “They’ll have a tangible product and will be able to take their projects to the next level as well as be able to work across different media.”
Students enrolled in the Certificate in Multimedia and Podcasting take five required courses before choosing an advanced workshop elective in their chosen track of either Multimedia or Podcasting. One course, Multimedia Storytelling, is “first, a course about good stories,” says Hany Hawasly, the instructor. “Students learn over 8 weeks what makes a good story, how to identify one, and how to develop it into a compelling multimedia presentation that speaks to a selected audience. It allows professional students from a range of professional backgrounds and creative aspirations to craft stories using a fusion of writing, photographs, voices, and moving images.” The Certificate in Multimedia and Podcasting is offered fully online and can be completed in as little as a year and a half.
Courses for the Certificate in Multimedia and Podcasting begin in Fall 2021 and are now open for registration. To learn more and sign up, click here.
