When seeking a summer internship, MS in Professional Writing (MSPW) student Rachel Hirschhaut wanted something that provided practical experience and a sense of fulfillment. She found both in a position at Pawlicy Advisor, a startup company that connects pet owners with affordable pet insurance plans. This month, Pawlicy Advisor announced investments totaling $1M.
As the summer Content Marketing Associate, Rachel wrote copy, designed content, and developed communication strategies to promote the services of the company. Rachel helped to shape and publicize the company’s brand, attracting attention from customers, investors, and industry publications.
“I interviewed with Pawlicy while taking the MSPW’s Principles of Information Architecture core course,” Rachel explains, “which sparked their interest because they also needed help with web design.” During her internship, she helped to boost social media and web engagement through content development and SEO keyword research.
At Pawlicy Advisor, Rachel was able to promote a company with a positive mission while getting a taste of startup culture, all before her final semester in the MSPW this spring.