Earlier this month, the New York Times published an article on pod-casts directed towards children, starring their target audience. NYT Arts section writer Amanda Hess interviewed several child podcast listeners to gain better insight on how they feel actively listening to pod-casts rather than gluing their eyes to a tablet or television. Hess also consulted experts in the field of children entertainment such as Emily Shapiro.
‘What I love about this space is that it feels much more similar to reading to a child than it does sticking them in front of a screen,’ said Emily Shapiro, Panoply’s director of children’s programming (and a co-founder of the New York International Children’s Film Festival). ‘With visual media, you can get these brain-dead kids who are just plugged in and being fed all of their entertainment.’ But with podcasts, ‘they’re creating the world.’
With this shift in media direction, pod-casters are no longer merely selling their creative content; they’re influencing a different lifestyle among a young, technology-driven generation. Children decades before them had the radio — but with pod-casts, a new era of child entertainment has begun.
Read the full article here: https://www.nytimes.com/2017/10/03/arts/kids-podcast-panoply-pinna.html?_r=0