In Principles of Information Architecture, a core course taught by Dr. Steven Goss, MS in Professional Writing students learn about information architecture and user experience through the study and practice of techniques used to develop websites and web apps. For their final projects this past spring, students were asked to develop a website prototype based on a mock request for proposal (RFP). In response to the mock RFP, students sought ways to match innovative content presentation methods with the specific needs of their target audiences– which varied across projects. After submitting their prototypes, the class took on the role of RFP reviewers and voted for the strongest prototypes. The following student website prototypes were ranked the highest in the course (in no order):
Creator: Sofia Pierce-Slive
Creator: Shawn Berman
Many breweries have boring websites that don’t engage their customers. Additionally, their websites tend to be confusing and hard to navigate. The purpose of this project was to make an accessible and interactive site for craft beer enthusiasts. The project focused on creating a website for a fictional brewery in Brooklyn, called That’s So 90s Brewing. The goal of this site was for users to learn more about the brewery’s beers, their events, and to find out how they could purchase That’s So 90s Brewing’s beer. The site’s added feature, the “beer locator” map, allowed users to locate all the stores that sell the brewery’s beers by location.
Creator: Victoria Greenleaf
Each city neighborhood in Boston, Massachusetts has its own distinctive culture, community, and unique spark. The Uptown Boston site is an exploration and catalogue of Boston’s major neighborhoods: from the infamous Southie to the lesser-known Roslindale. Using the home map as a guide, site visitors can learn more about each selected neighborhood(s) by perusing archived materials, viewing photos in the gallery, and chatting with the site’s resident Bostonian chatbot, SULLY, for more information or assistance.
Creator: Amy Steele
UAS Solutions will function as a content source for the unmanned aerial systems (UAS) division of Dudek, an environmental and engineering firm. As the company successfully completes UAS surveying projects across the US, the firm needs a website that outlines information and delivers news about UAS technology. The goal of the site is to appeal to a new market of clients who need UAS surveying or mapping services. Dudek’s clients care about three primary things: saving time, saving money, and ensuring high-quality work. UAS Solutions will address these needs while providing relevant, easy-to-access information.
Creator: Mark Gurke
Entering the job market shouldn’t be difficult. Whether someone’s just finished high school or college, the path to an entry-level position should be obvious. Sadly, this often isn’t the case. Dragonfly Resume aims to be a comprehensive resource for all entry-level job seekers. The goal is to demystify the hiring process, starting with a resume writing guide called the Resume Advisor. Through this tool, users are able to access an ever-growing library of free, professional resume writing advice. Going forward, the site will be expanded to include guides on using job boards and preparing for interviews.
For more information about the MS in Professional Writing program please visit:http://www.scps.nyu.edu/academics/departments/humanities-arts-and-writing/academics/ms-in-professional-writing.html