Shopping on the high street in any major city can feel frustratingly like déjà vu. Although mass production and access to cheap labor means that consumers have more options than ever when it comes to fashion retailers, the trend-based styles tend to offer little variety and come at an ethical and environmental cost. Luckily, though, technological advancements are helping companies push the boundaries of customization while still retaining an affordable price point. The New York Times recently profiled one such brand called Feetz, a San Diego-based footwear start-up that’s stepping into the fashion world with a line of 3D printed shoes.
In the article, Feetz’ founder Lucy Beard explained how advanced printing methods inspired her to put her tech background to use in the footwear industry. After leaving her job as an actuary, she now oversees a small team of 15 employees and over 100 3D printers, which can be adjusted to fit the different sizes and shapes of their designs.
Ordering a pair of Feetz shoes is a simple and modern process: customers download the company’s app and use it to design a personalized 3D model of their shoes, which Beard’s team prints up and ships out, all for around $200.
Despite the relative newness of the 3D printing industry, Feetz’ low production costs and lack of inventory has made for the beginnings of a successful business model, leaving plenty of room for growth as the technology and manufacturing processes continue to improve.
Explore the exciting world of 3D printing at CALA this Spring!
ZBrush for 3D Artists and Designers
3D Printing, Scanning, and Rapid Prototyping
Product Design Fundamentals: From Conception to the Physical Product
Digital Character Sculpting and Design
Design Drawing and Visual Development
Professional Diploma in 3D Design and 3D Printing —Applications now open!