Jenny is a student who runs a high-end shoe business on the side. A friend of hers produces high-quality, made-to-order shoes, which Jenny then sells to wealthy shoppers in NYC for $1,000 each. The cost to make each pair of shoes is $300.
Jenny typically sells 10 pairs per month which she always has in stock.
Consumers in New York are spending a lot. Jenny must decide to whom to sell. There are 100 clients, and she only has 50 pairs of shoes. That includes:
- 48 new clients who want the shoes. This is her only chance to get these clients.
- 48 old clients who have been with her since the beginning. They will be offended if they don’t get it. One of them is a buyer she sees when she goes to watch her niece’s soccer games. She is always there.
- 1 new client and 1 old client who are quite nice. They will understand if they don’t get it.
Whom should Jenny prioritize?
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