Imagine the CEO has asked each of you—company executives—to comment on Sales Growth for the next 3 years. Lay out a specific, credible way for your company to grow revenue over the next few years. Use hard data from your company’s latest annual report for your base year (previous year). No speculation. No invented numbers.
Walk through your logic:
- How do you estimate total sales for the current year? If you have six months’ data, double it. If not, use the company’s average annual growth rate. Notice sales are falling? Adjust the growth rate down. Stay honest.
- Identify 3 to 5 strategies—or pick one bold strategy, break it into key activities. For each, connect the dots between your activity and the revenue upside. If you don’t want to name the strategy at this point, refer to “Strategy 1” and say that the name remains confidential.
- Make your estimates realistic. Sense-check them against the company’s typical growth. No wild promises—if you say revenue will double, explain why.
- Don’t break growth out by year. Quantify the gain by strategy. For example, if you’re projecting growth from 2024 to 2028, show how each activity moves the total, starting with 2024 as your baseline.
Your comment must be sharp and clear. Mention the base year, the numbers, the revenue you expect, and the strategy behind it. Show you know how companies really grow—and how to make that growth real.