The executives of your company met. They are organized in 3 regions: Americas (South & North), Europe, and Asia/rest of the world. This year, there is a limited amount of money that can be spent on Marketing. Pick one of the regions, and justify why your region should be funded, instead of the others.
If your strategy includes new launches, please calculate the payback and mention it on your comments.
Payback details to be included
- What is the business idea?
- Revenue & Cost: estimate the cost to make, sales price, and revenue for 3 years
- How are you going to sell it/launch it?
- Why would consumers buy it? and Where are you going to sell it?
- How much do you need to invest?
See a short video about what we learned in this session here: