Growing Digital Marketing @ L’Oreal
Stephanie Binette
Chief Digital & Marketing Officer |
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This event took place on November 28th, 2022.
L’Oréal is the largest cosmetics and beauty company in the world. Join our last fireside chat this year, “Growing Digital Marketing @ L’Oreal,” with Stephanie Binette, Chief Marketing Officer, L’Oreal. Ms. Binette will respond exclusively to questions from the audience on “How do you grow Digital Marketing at the largest cosmetic company in the world?” and provide tips for entrepreneurs, small businesses, and those interested in pursuing a career in global marketing. Join this live graduate class at NYU-SPS; free & open to everyone. Scan the QRC below to register & submit questions.
The discussion will be moderated by George Benaroya, Global CFO and Adjunct Professor at NYU SPS.
About Stephanie Binette
Stephanie Binette is the Chief Digital & Marketing Officer for the Consumer Product Division at L’Oreal US, the largest division in L’Oréal Group’s #1 subsidiary.
Stéphanie is responsible for the consumer activation strategy — brand advocacy and engagement, media powered by data, O+O consumer experiences, beauty tech services, and e-commerce – across brands, including L’Oréal Paris, Maybelline NY, and Garnier.
Previously, Stéphanie was the General Manager of NYX Professional Makeup. Under her leadership, Stéphanie transformed NYX Professional Makeup to be one of the fastest-growing makeup brands in the U.S.
Stéphanie has more than two decades of experience in brand marketing. She has been with L’Oréal since 2006 in roles of progressive leadership responsibility across the U.S. and Canada. She started her career in Maybelline as Director of Marketing. She was later promoted to General Manager of L’Oréal Canada and then to Chief Marketing Officer of L’Oréal Canada.
Prior to L’Oréal, Stéphanie spent 10 years in consumer-packaged goods working for Kraft and PepsiCo in sales and brand marketing leadership roles.
Beyond her business vision and drive, Stéphanie is known for her resiliency, infectious energy, and curiosity to embrace new opportunities and challenges. She is an advocate for digital transformation, agile marketing, and consumer experience.
Under Ms. Binette’s leadership, her team launched the first major philanthropic program of L’Oréal Paris in Canada, Women of Worth, which honors extraordinary women who give their time to their community, throughout the country.
Join our sessions
All sessions are free and open to the public. No fees are ever required. Previous Speakers
Finance for Marketing Decisions
This is part of the Finance for Marketing Decisions class taught by Benaroya. In this class, students learn about Finance by choosing a company and acting as if they were the company’s financial executives. Each week, they decide whether to increase prices, reduce headcount, go public, and expand into new markets. Senior executives join as Guest Speakers to share how they make business and career decisions.
About the series
These talks are offered as part of the Leading Global Growth series from NYU’s School of Professional Studies, and managed in coordination with NYU SPS Integrated Marketing & Communications, within the Division of Programs in Business.