IBM’s Artificial Intelligence

IBM’s leadership in using AI to change the world

A live virtual discussion with

Tim Breuer

Vice President, Communications, IBM Software

This event took place on November 3rd, 2021

Read the highlights on Linkedin here.

How can we use Artificial Intelligence to change the world? How can AI solve social issues? What does someone in Communications do? At IBM’s Cloud & Data, what’s the specific role of communications?

This is a unique chance to chat with IBM Vice President, Communications, IBM Software, Tim Breuer. Tim will respond to questions from participants about IBM’s leadership in using Artificial Intelligence to change the world and provide career tips for those interested in a career in Communications.

Tim Breuer is an IBM executive responsible for communicating how IBM AI innovations are changing the world. Tim leads a global team of IBM communications professionals whose mission is to help a variety of audiences – including the media, clients, business partners, analysts, and other influencers – understand and favorably report on how IBM’s AI technologies and expertise are transforming the way businesses and governments work; how IBM helps shapes AI policy, and why AI is a growth engine for the company.

Tim’s current mission also includes developing communications strategies to ensure IBM employees understand IBM’s AI strategy, their role, and the benefits it is providing to IBM clients.

In his current role, Tim serves as a strategic advisor to senior leadership, works on issues management, and is a mentor to communications professionals in the company.

Tim has served in a variety of roles in IBM, including leading communications for IBM’s sales, software and systems businesses, IBM’s cyber security business, as well as assignments in IBM Corporate Communications.

Tim has a BA in Communication Arts from Marist College. He and his wife Patti have three sons and live in Connecticut. Tim is a guitar player and music enthusiast, runner, and avid fan of the New York Jets.

Questions Mr. Breuer responded

How is the development of AI technology accelerating social, digital transformation? And how can companies make better digital transformations post-pandemic by using hybrid cloud platforms? Regina Lu/ Watch full response here
What is IBM’s core competency in AI? Yihan Chen/ Watch full response here
What are your concerns about Artificial Intelligence (AI) Zitong Qiu?/ Watch full response here
Will AI increase or cut down job opportunities, especially in the field of technology? Lucas Kong/ Watch full response here
What is China doing better in Artificial Intelligence? George Benaroya/ Watch full response
I saw in your LinkedIn profile that you managed a range of issues-based PR strategies. I’m wondering, how can AI solve social issues? Olivia Zhu/ Watch full response
As someone working closely with AI experts, what would you do if IBM’s systems stopped working for several hours, like what happened last month to Facebook? Leo Huang/ Watch full response
How does IBM work with different social media platforms? What are the factors that IBM takes into consideration? Ziyuan Zhou/ Watch full response
What effective strategies have you applied for internal communication, including alignment with employees during business updates? Ziqi Zhang/ Watch full response
Could you share an example to illustrate how communications changed the outcome of a situation? Chian Jiang/ Watch full response
What does someone in Communications do? At IBM’s Cloud and Data, what’s the specific role of communications? Is there any barrier for people who has no tech background to do this kind of job? Xinyue Yang/ Watch full response
I have noticed that you have spoken with many publications over the years. Before such interviews, how did you prepare? Did you go over company numbers, strategy, and agenda, or did you always feel well prepared as you have a background in PR? Laiqa Mannan/ Watch full response
When I saw your LinkedIn profile, it was interesting to know that you’ve been leading IBM Systems Business and IBM Financial Services as a Communication/PR director. I wondered how you learned about both since finance and cloud platforms seem to have different media coverage. Also, were there any challenges when transitioning to another department, and tips you can share with us? Melody Na./ Watch full response

The discussion will be moderated by George Benaroya, VP Finance, Global Controller, and CFO.

This session is open to students at NYU. Slots have also been reserved for the public. Please reserve your slot here.

About the series

These talks are offered as part of the Leading Global Growth series from NYU’s School of Professional Studies, and managed in coordination with NYU SPS Integrated Marketing & Communications, within the Division of Programs in Business.

IBM’s Artificial Intelligence & Communications