This event took place on April 8th, 2021.
Read about it on Linkedin here
Leading the Chief Global
Impact Office at McDonald’s
A live virtual discussion with Katie Beirne Fallon,
Chief Global Impact Officer
April 8th, 2021
When McDonald’s became one of the first Fortune 500 companies, if not the first, to create a Global Impact Office, they invited Katie Beirne Fallon to lead it.
Previously, Katie served at the highest levels of the United States government, from the U.S. Senate to the White House, where she was an adviser to President Obama. Most recently, she managed corporate responsibility as the head of Global Corporate Affairs at Hilton Hotels.
Katie Bernie Fallon is a graduate from the University of Notre Dame and earned two master’s degrees in political science in the United Kingdom as a Marshall Scholar, the latest in Comparative Politics at the London School of Economics.
During this fireside chat, students will ask questions to learn inspirational examples of how Katie’s work leads to positive change around the world and why it’s good for businesses to drive positive environmental and social impact.
Katie Bernie Fallon is a guest at our Finance for Marketing class. The fireside chat will be moderated by George Benaroya, VP Finance, Global Controller & CFO. Participants are encouraged to submit questions in advance to george.benaroya@nyu.edu.
Agenda:
I. Katie Beirne Fallon, the business leader
II. Katie, the person
Questions to the speaker
Please email them in advance to george.benaroya@nyu.edu. A selection will be used.
Sample of received questions
As a global impact officer, what kinds of decisions do you make?
What are the most significant differences between working for the government and a global company?
What have you learned about McDonald’s that has surprised you the most?
Any examples of practices that companies can learn from the federal government, and the government from companies?
What was one lesson you learned while working under former President Obama that you have taken with you throughout your career?
How can McDonald’s make a difference in local communities?
How difficult is it to manage or oversee social impact when each country or region has different laws?
Is there a way or how do you currently measure what franchises are doing in the social impact space? If there is no way to quantify it, does McDonald’s hope to do so?
How can a company strategize efforts, when an unforeseen situation occurs like the impact of the second wave of coronavirus to McDonald’s in the European market?
How will McDonald’s growth strategy “Accelerating the Arches” help in driving sustainability and societal impact? And what challenges are faced with it?
Will the focus on ESG (Environmental, Social, and Corporate Governance) fade away after the pandemic? How do we balance the goals of different interest groups?
How are the expectations of companies changing in different parts of the world – and how is McDonald’s responding?
Do you have any suggestions for female students who are aspired to be as successful as you are?
What is the one project you are most proud of working on at McDonald’s relating to social impact?
About the series
These talks are offered as part of the Leading Global Growth series from NYU’s School of Professional Studies, and managed in coordination with NYU SPS Integrated Marketing & Communications, within the Division of Programs in Business.