Read about it on Linkedin here. Watch it on Youtube here. See a list of questions and a link to her response below.
Executive Vice President, Global Communications,
The Estée Lauder Companies
A live virtual discussion with Alexandra Trower.
November 12th, 2020.
As Executive Vice President, Global Communications at The Estee Lauder Companies she leads the brand, corporate, social, crisis, and philanthropic communications. She also serves as an integral part of the Executive Leadership Team.
The revenue of The Estée Lauder Companies exceeds $14 Billion and includes brands such as Bobbi Brown and Clinique.
Ms. Trower also served as Co-Chair of the Board of Directors of the International Women’s Media Foundation (IWMF) and is a member of the Board of The Estée Lauder Foundation committed to supporting girls and women’s education.
The discussion was moderated by George Benaroya, VP of Finance and CFO.
This session was open to NYU students and the general public.
Agenda
I. Ms. Trower, the business leader
II. Ms. Trower, the businesswoman
III. Alexandra, the person
Questions Ms. Trower responded
I. Ms. Trower, the business leader
Will the pandemic have a long-term effect on all levels of communication throughout The Estee Lauder companies? Rebecca Salinas ¹ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
A company establishing trust with its customers is paramount. In what ways can a company enhance that trust in the digital space? Caroline Arnos ² ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
How is The Estée Lauder Companies’ Board of directors tailored to best understand their products & consumers? Michelle Warman ³ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
II. Ms. Trower, the communications expert
What do you think will be the future of the merger between the digital and physical worlds? Leila Rojas ⁴ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
For those of us who are introverts, shy, our first language is not English, or are from less outspoken parts of the world; any tips on how to communicate better? Do we have any chance to make it to the C-Suite at a global company? ⁵ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
How has the growth of Digital changed the job description for those working in Communications? ⁶ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
How are you able to adapt to the constant evolution of digital communications and ultimately deliver effective brand communications? Andrea Soto ⁷ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
Is there a difference in the communication strategy among brands or regions of the world? Chiao Hsin Lo ⁸ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
III. Alexandra, the person
How can women make a difference by serving as Board members at Not-for-profit organizations and start-ups? Rachel Hin Wan ⁹ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ
In the published “Letter to your daughter,” you give several recommendations. One of those is “Appreciating and understanding an organization’s culture has advanced my career but almost once derailed it. Would you tell us more about the “derailed part?” Zhixuan Yu
You also write, “Bring others up with you.” Would you tell us more about it? ¹¹ ᵂᵃᵗᶜʰ ᶠᵘˡˡ ʳᵉˢᵖᵒⁿˢᵉ