This event took place on October 22nd, 2020. See the link to her individual response to each question down below.
Read about it on Linkedin here.
Watch it on Youtube here.
My experience in my roles as:
- Executive Vice President, Corporate Marketing at Estee Lauder
- President, Beauty Global Business Unit, Johnson & Johnson
A live virtual discussion with
Georgia Garinois-Melenikiotou
As Executive Vice President, Corporate Marketing, at Estee Lauder, Ms Garinois- Melenikiotou led the foundation for the company’s digital-first mindset and enabled truly consumer-centric marketing across the organization. She reported directly to the CEO and was a member of Estee Lauder’s Executive Leadership team.
Ms Garinois-Melenikiotou received the 2019 Fulbright’s award for Global Business Leadership and has appeared in Ad Age’s “Women to Watch”. She earned an MBA from the Massachusetts Institute of Technology and is a Board member at MIT Sloan School of Management.
The discussion will be moderated by George Benaroya, VP Finance, Global Controller, and CFO.
This session is open to all students at NYU, and slots have been reserved for the public.
Questions Ms. Garinois-Melenikiotou responded:
- How did Estée Lauder embrace digital without compromising mystique and stature? Answer-Video. Question from Caroline Arnos.
- Do you believe that the use of influencers in the cosmetics industry has a shelf life? Answer-Video. Question from Rebekah Rodriguez Salinas.
- From a female perspective, how can we lead or influence others without being in charge? Answer-Video. Question from Leila Rojas.
- As an international student, I am curious about the differences between working in Europe and America. Also, do you think working in different cultures helps understand consumers better? Answer-Video. Question from Tianfeng Su.
- If you could give your younger self your best piece of advice before entering the workforce, what would it be? Answer Video. Question from Michelle Warman.
- Students thanking Ms. Garinois-Melenikiotu. (1′ watch here)
- As a business leader, what did you learn from Covid? Answer-Video.
- What can global companies learn from startups? Answer-Video.
- What can startups learn from global companies? Answer-Video.
- How can companies make it easier for women to have global careers? Answer-Video.
- I want to make a difference in the world. Foster inclusion and diversity. Should I work for a global company? Answer-Video.
- How difficult was it for you and your family to move from one continent to the next and live in 8 countries? Answer-Video.