Course Description
1.Active learning
Each session, students have an opportunity to apply the material they have learned. The lectures are structured to encourage discussion.
2.Real world practice. Choice of company
In the first session, students pick public companies of their choice as a Group and are assigned to one of those companies. This ensures that they are exposed to different companies and industries. During the semester, each student acts as if they were the financial executives for the company they have chosen. During the lectures, the instructor presents financial templates and ratios, explains the material, and shows how companies use it. This ensures that students understand core financial concepts and can tell a compelling story when making project recommendations.
C-Suite executives from the company picked by students join session 12 to respond to questions from speakers. See the list of speakers in the speakers pageSpeakers
Finance for Marketing Decisions
3.Safe place to learn
There are no right or wrong answer in this class. We promote different opinions in all sessions. This is a safe place to make mistakes. While students present one of the assignments to the rest of the class, they pick when they want to do it.
4. Class participation
The lectures are structured to encourage discussion. In a typical session, students share their opinions 10 times. Polling results are shared with the class to encourage further discussion.