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Finance for Marketing Decisions
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Nestle
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Chief Communications Officer Series
Coca-Cola
Unilever
IBM’s Business growth & Leadership
Spotify
Michael Gonda. Leading Global Communications at McDonald’s
Alexandra Trower. Leading Global Communications
Starbucks
IBM’s Artificial Intelligence
IBM’s Hybrid cloud
IBM on Good Tech
IBM’s Innovation
Chief Marketing/Growth Officer series
Delta Airlines
Microsoft
Ian McMilan. The Journey of a Leader
L’Oreal
Georgia Garinois-Melenikiotou
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Katie Beirne Fallon, Leading the Chief Global Impact Office at McDonald’s
Pfizer
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Disney
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What students want to know about education
Career choices. How to decide
How to make money
How to open a bank account in different countries
Bitcoins and Crypto. Explained
Worthy Citizens. Driving change through Film
Discussions
How would you find information to justify a marketing investment and payback?
Borrow from a bank or get an equity investor?
Client prioritization
Should Jenny accept credit cards?
Why did you buy this product?
Why 79% of contractors don’t want to be full-time employees?
Would you offshore jobs?
Should we pay severance in the US?
Would you sell at a higher price in New York?
Increase prices 4% or fire one-half of the team?
Small businesses, pricing and inflation
Foreign exchange
Marketing investment. Is it worth it? Payback
Assignments
0.Headcount
1. P&L
2. Customer Prioritization (BS)
2. Collect Faster and Pay later (BS)
3. Pricing
4. Foreign Exchange & Sales Growth
5. Marketing Payback
0. Headcount Questions & Answers (Q&A)
1. Explaining a Profit & Loss (Q&A)
2.Clients, Cash, Inventory Management (Q&A) BS
3. Pricing Q&A
4. Foreign exchange & Explaining sales growth (Q&A)
5. Marketing investment. Is it worth it? Payback (Q&A)
7. Strategic Plan (Q&A)
Bitcoins and Crypto. Explained
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