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Speakers
Finance for Marketing Decisions
Speakers
Nestle
Previous Speakers
Chief Communications Officer Series
Coca-Cola
Unilever
IBM’s Business growth & Leadership
Spotify
Michael Gonda. Leading Global Communications at McDonald’s
Alexandra Trower. Leading Global Communications
Starbucks
IBM’s Artificial Intelligence
IBM’s Hybrid cloud
IBM on Good Tech
IBM’s Innovation
Chief Marketing/Growth Officer series
Delta Airlines
Microsoft
Ian McMilan. The Journey of a Leader
L’Oreal
Georgia Garinois-Melenikiotou
CEO Global Impact series
Katie Beirne Fallon, Leading the Chief Global Impact Office at McDonald’s
Pfizer
Umit Subasi. The value of feedback
CFO Series
Disney
JP Morgan
Walmart
Karthik Natarajan. Strategies to win in Asia – Everywhere
Global Pharma Strategy. Maik Rutschmann
Supply Chain
Bob Stewart. Leading Global Supply Chain at McDonald’s
George Benaroya
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Free/Community
What students want to know about education
Career choices. How to decide
How to make money
How to open a bank account in different countries
Bitcoins and Crypto. Explained
Worthy Citizens. Driving change through Film
Discussions
How would you find information to justify a marketing investment and payback?
Borrow from a bank or get an equity investor?
Client prioritization
Should Jenny accept credit cards?
Why did you buy this product?
Why 79% of contractors don’t want to be full-time employees?
Would you offshore jobs?
Should we pay severance in the US?
Would you sell at a higher price in New York?
Increase prices 4% or fire one-half of the team?
Small businesses, pricing and inflation
Foreign exchange
Marketing investment. Is it worth it? Payback
Assignments
0.Headcount
1. P&L
2. Customer Prioritization (BS)
2. Collect Faster and Pay later (BS)
3. Pricing
4. Foreign Exchange & Sales Growth
5. Marketing Payback
0. Headcount Questions & Answers (Q&A)
1. Explaining a Profit & Loss (Q&A)
2.Clients, Cash, Inventory Management (Q&A) BS
3. Pricing Q&A
4. Foreign exchange & Explaining sales growth (Q&A)
5. Marketing investment. Is it worth it? Payback (Q&A)
7. Strategic Plan (Q&A)
Community
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