Course: Retail Technology and Channel Management
Instructor: Rayn Wang
Students Enrolled: 20
We have a fascinating example of how cutting-edge technology is being applied to retail strategy and marketing in Professor Rayn Wang’s Retail Technology and Channel Management class.
First, to enhance market understanding, students utilized 360-degree footage of targeted markets and store fronts. This high-fidelity footage, captured from actual locations by Jesse, provided an immersive, localized view of the retail environment—a critical step for effective channel management and localization strategies.
The project then pivoted to digital content creation. Students experimented with AI tools to develop product promotional videos and create unique avatars. To push the creative envelope further, these avatars were then 3D modeled and rigged with the support of student worker Mathew Ponon. The class welcomed Professor Yuting Zhao for a special session where her dance movement was motion captured at the XR Space and then applied directly onto the 3D avatars the students created. This final step of combining artistic performance, motion capture, and digital modeling provided an incredibly rich, multimodal creation experience.
This comprehensive hands-on experience, moving from market observation to advanced digital content creation and motion graphics, significantly broadens the tools available for marketing and retail promotion, preparing students for the future of digital commerce.
