The videos were quite interesting in the takes the subjects take about the intention behind design. Regarding the videos about smart design, I would say that to consider the extremes rather than those in the middle when making a design was interesting. When I write an essay or make a graphic, I am often told to consider the target audience. Usually, this target audience falls in the “middle” as the video refers to it but to consider the extremes of the consumers who may need your product is something I had not heard of before. I thought that in doing so, that would in fact be smarter because your usual audience does not need accommodations and by considering those who do, you are then expanding those able to enjoy your design.
Regarding the emotional design, I was a bit confused at first about what that might entail. After watching the video, I realise that another way of putting emotional design is to say the details of a design that you grow to appreciate over time, that makes you want to continue using the product. The details such as keeping the pencil out of the gap and having it be the designed to fit into your briefcase. I have trouble thinking of a device that I have an emotional connection to because of the design. My family used to have a Toyota Sienna. I am not quite sure if this would be an emotional connection but I remember hanging on the handles by the door as kid while at the dealership and finding the compartments for the back row were the perfect size for a Costco hotdog, that I would later forget about only to find much later. I have a pillow I brought with me from home to China that provides almost no support for my neck when I use it because my neck would hurt using pillows with support. I am sure if these would be considered emotional design but I think they were things I appreciated.