The Medium is the Message talks about how the choice of the medium greatly affects the end message. This article helped me to realize that while many may believe that only the substance of the message is important, the medium is actually of equal significance. A message printed on a billboard carries a different aura than a mere text message or email. Choice of medium is very important because it really sets up the context of the message.
This is very important in this class as we will be learning how to work with many different mediums. The message that an audio recording can carry is very different than the message that a video or website could convey. An audio recording, while limited, forces the listener to pay closer attention to the media because there are no visuals to be distracted by. This limitation of this medium can also be the strength of it. One of the greatest strengths of a website is the interactivity and the fact that the website can be regularly updated with recent content, unlike a video or audio recording which after recorded and distributed, can not be mutated.
This article helped me gain a greater understanding of the way that humans communicate and helped me to create a better image in my mind about what I might want to work on in the future.