At first, I was really confused as to what McLuhan was trying to portray. I didn’t understand how medium could be the message itself, because I always saw medium as a way to communicate or to convey our message. As I kept reading, I realized that I wasn’t wrong, it’s just that in addition to that, message itself would be another medium. McLuhan stresses on the point that the way we choose to convey the message is just as important as the message itself, if not more. When people are given a medium, it’s their responsibility to use it with care. For instance, when celebrities use instagram as a medium, they have a responsibility. They can use this medium to promote things that are important because millions of people who follow them are being influenced.