I found this internet art project through searching randomly, but I was surprised to know that I am actually a bit familiar with this concept from another class I took called Visual Culture and Social Art Practice. As it turns out, Millie Wong and her groupmates did their version of the do it project, and I heard about the book and concept through them. Thus, when I stumbled upon this site, I was pleasantly welcomed by a concept that I already knew.
So, what is this concept? Do it began with Hans Ulrich Obrist, who apparently, if you search the web, is the world’s busiest curator. On another related note, he was the person who interviewed Yoko Ono. Oh my! The dots are all connecting together! Anyway, do it was sort of an experiment to test more flexible ways of exhibiting art. In the original book, artists of thirteen would write instructions in making something, art, writing, poetry, a donut, anything and everything beyond. I thought this idea was fantastical.
The web version which I linked to was actually time based, meaning there were updates over the course of 45 consecutive days. Thus, there became a prolific method in which to receive instructions on how to make things, on how to do things: do it.
The website itself is one of those scrolling sites, and for each item you gaze at, you can click on it and the instructions for doing it appears. I find this idea very simple, but also I see the potential in something like this manifesting itself into becoming art projects for all kinds of people. There were many interesting instructions such as Forge signatures. Others would include drawing instructions for metaphoric objects. This project can definitely be described as an ambitious one just by the number of people it involves and instructions it provides.