‘The Medium Is the Message’ is a very inspiring article. As far as I’m concerned, the author’s main argument is ‘…it was not the machine, but what one did with the machine, that was its meaning or message’, on which I couldn’t agree more. The author also gives a persuasive example of electricity that the ‘content’ of any medium is always another medium. We have long considered the tool of communication, production, et cetera to be harmful but never have we pondered on ourselves.