It is very inspiring to read Eileen Fisher’s story. Indeed, many fashion brands don’t really know what happened behind their raw materials. And they probably don’t care about that either. I read a new report on the Australian fashion industry, it says that 75% of brand companies don’t understand the manufacturing process and story of the fibers and materials they use. What’s more, 91% of the brands don’t know where their cotton is coming from. What Fisher is doing teaches other companies how to make a sustainable business while they can also earn money.
It is not the first time I heard about companies like Eileen Fisher who does business for profit but at the same time, taking care of the environment. There is an organization called B corporation. They assess companies’ entire operation and measures the good impact of the company in every aspects. For instance, workers working environment, product sources and service provided. Those companies who meet their social sustainability and environmental performance standards will get the certificate. Eileen Fisher is one of them.
Their existence is not only a proof of how one for-profit company can take social responsibility, making sustainable business, but also a huge inspiration for other companies, awake them to re-think how to manage their business. In terms of fashion industry – how to make their fashion products both beautiful from inside to outside.